Cycling, but together
We started Virturidr because virtual cycling shouldn’t feel lonely. It should feel like an event — with energy, competition, and people in the same room cheering each other on.
Why we built Virturidr
Virturidr started in 2022 when we noticed something obvious: people who loved cycling indoors were doing it alone. The technology was incredible, but the experience was isolating.
So we built something different. We took the best virtual cycling platforms — Zwift, Rouvy, MyWhoosh — and combined them with what makes any event memorable: real people in the same room, big screens, energy, and a bit of friendly competition.
Today we run virtual cycling events for companies, training programs for athletes, and home setup consultations across Denmark. Same idea every time: cycling shouldn’t feel lonely.
Three things we won't compromise on
People over tech.
The bikes and screens are tools. The point is the people in the room. Every event we run starts with that.
🔧No fuss.
We bring everything, set everything up, host the event, and pack everything down. You show up. That’s the deal.
🎯Real effort
The bikes and screens are tools. The point is the people in the room. Every event we run starts with that.
What we've done so far
3+
Years of experience
12+
Events delivered
∞
VIrtual worlds to explore
Meet Marcel
Marcel Moesgaard founded Virturidr in Copenhagen — but the story really starts much earlier. Sport has been part of life since age 6: tennis, swimming, strength training, running, and nine years of triathlon (with three half Ironmans along the way). Add to that 25 years flying as a captain for SAS, and you get a founder who treats events the way you’d want them treated: prepared, on time, and without drama.
Virtual cycling came into the picture in 2017 — first as a way to keep triathlon training going through Danish winters, then as something much bigger. The community on Zwift turned a basement training session into something social. Marcel co-founded Danish Zwift Racers, which grew to nearly 400 members across Denmark, coordinating teams for leagues and races worldwide.
Today Marcel also serves on the Danish Cycling Union’s e-cycling committee, working to grow the sport in Denmark — and brings that same community-first approach to every Virturidr event.
Background
Copenhagen Virtual Cycling.
Alongside Virturidr, Marcel founded Copenhagen Virtual Cycling — a non-profit association built on a simple idea: virtual cycling shouldn’t be limited to people with the space and budget for their own setup.
Members pay a modest monthly fee and get access to a fully equipped, plug-and-play training space in Copenhagen. They show up, change clothes, and ride. The setup, the platform, the screens, the sound — it’s all already running.
The same equipment, expertise, and community thinking is what powers every Virturidr corporate event.
A real venue
CVC operates from a dedicated space in Copenhagen — meaning corporate events can be hosted on-site instead of always needing a venue.
🤝An active comunity
Members ride together weekly. The energy you’ll feel at a Virturidr event isn’t manufactured — it’s the same atmosphere that’s been growing here for years.
🚴Already proven
From Postnord Danmark Rundt to cycling expos and on-site company events, the format has been tested and refined in the real world.